| 09:30 - 10:00 |
Registration |
|
| 10:00 - 10:15 |
Welcome |
(15 min) |
| 10:15 - 10:25 |
Multidimensional and innovative Neuro-Usability methods |
(10 min) |
| 10:25 - 11:05 |
Presentation „How does neuroscience add value to marketing?” Professor Piotr Jaśkowski (Warsaw Finance and Management School) |
(40 min) |
| 11:05 - 11:45 |
Presentation „Strengths and weaknesses of the classical usability” by Wiesław Bartkowski (Social Psychology School)) |
(40 min) |
| 11:45 - 12:15 |
Tea/coffee break |
(30 min) |
| 12:15 - 12:45 |
Presentation „Usability – our aim is to sell!” - Paweł Haltof and Przemysław Broniszewski, YUUX |
(30 min) |
| 12:45 - 13:15 |
Presentation „Neuromarketing - Science for business” - Marcin Ledworowski and Jacek Kowalski, NEURALIA |
(30 min) |
| 13:15 - 14:00 |
Presentation „X-raying the consumer - research by Neuro-Usability. Summary of the innovative research conducted by YUUX and NEURALIA” (30 min), + discussion (15 min): YUUX, NEURALIA, TNS OBOP |
(45 min) |
| 14:00 - 15:00 |
Lunch |
|
